Pierre Richer is President and Chief Operating Officer of NEC Display Solutions, Inc. In this role, Pierre leads the overall sales and marketing strategy. He is responsible for the development and growth of the full line of display technology including projectors, LCD, plasma displays and monitors.  

In his previous role as Executive Vice President for Sales and Marketing, Richer was responsible for NEC’s partner initiatives, marketing and service offerings, as well as introducing new revenue opportunities through the channel. He also played a key role in the successful merger of the projector and plasma business unit with the desktop and large-screen LCD business unit.

Previously, Pierre ran NEC Visual Systems Division as Senior Vice President and General Manager. Pierre developed the business strategy for the Americas. He was responsible for growing the projector business unit including DLP and LCD-based mobile, installed and large venue projection systems, as well as plasma displays. Pierre also served as Vice President of Sales and New Business Development at NEC Visual Systems. In this capacity, he led NEC’s large area display group (projectors and plasma displays) to record revenue and market share growth. Pierre has also grown NEC partner base, marketing, and service offerings, while introducing new revenue opportunities through retail and home channels. He was also instrumental in developing NEC’s e-commerce customer storefront initiative. Prior to NEC, Pierre spent almost a decade at InFocus Corporation in roles of increasing responsibility. Most recently, he served as vice president of marketing (Americas), and led efforts to develop business strategies and capitalize on growth opportunities in sales, product management, marketing and e-commerce. He also held sales management positions at Canon Canada.